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Module Overview
Lesson 1: What is marketing?
Lesson 1.1: Understanding the Concept of Marketing and its Role in Business Growth
Lesson 1.2: The evolution of marketing from production-oriented to customer-oriented approaches.
Lesson 1.3: Differentiating marketing from advertising and sales.
Lesson 1.4: Exploring the marketing process: analysis, planning, implementation, and control.
Lesson 2: The Marketing Concept and Customer Centricity
Lesson 2.1: Embracing the marketing concept: satisfying customer needs and wants.
Lesson 2.2: Building and maintaining strong customer relationships.
Lesson 2.3: Customer lifetime value (CLV) and its significance.
Lesson 2.4: The 5 C's of marketing: Customer, Company, Competitors, Collaborators, and Context.
Lesson 3: The Marketing Mix - 4Ps
Lesson 3.1: Understanding the 4Ps: Product, Price, Place, and Promotion.
Lesson 3.2: How each element of the marketing mix contributes to a comprehensive marketing strategy.
Lesson 3.3: Balancing the 4Ps for maximum impact and value creation.
Lesson 3.4: Real-world examples of successful marketing mix implementations.
Lesson 4: Market Segmentation and Targeting
Lesson 4.1: The importance of market segmentation for effective targeting.
Lesson 4.2: Identifying and analyzing market segments based on demographics, psychographics, and behavior.
Lesson 4.3: Evaluating segment attractiveness and selecting target markets.
Lesson 4.4: Personalization and customization in marketing strategies.
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